Enhancing Cybersecurity through Simplification and Education

Rubrik triples its channel investment and adds two new employees to the channel team, focusing on simplifying its local structure and shared responsibility model.

Adam Gabriel joins Rubrik as A/NZ channel SE leader, bringing experience from Zscaler's sales engineer manager for A/NZ.

Hayden Tseng joins as A/NZ director for global systems integrator (GSI) alliances, previously at Amazon Web Services (AWS).

The current model has been simplified to ensure that customers and partners understand their roles and responsibilities, with the service provider or vendor guaranteeing service availability within agreed-upon SLAs.

Customers are now expected to take responsibility for protecting their data assets, with breaches and data loss becoming increasingly common.

Examples of breaches include Zscaler's own data breach in 2020, which compromised customer data, and customers being responsible for recovering data in the event of a breach.

Rubrik's platform provides a hardened, zero-trust environment that detects and responds to threats in real-time, and provides a fast and secure recovery process.

The company invests in consultative services to help customers understand their risk profile and the capabilities they need to respond to cybersecurity threats.

Vendors have a responsibility to ensure that their customers understand the capabilities they offer and what's required to recover in unforeseen circumstances, with a proactive response posture being crucial.

Rubrik's education and awareness efforts are crucial in helping channel partners execute and fulfill demand for cybersecurity solutions, with a focus on building a proactive recovery posture and cyber resilience posture.