The Global Tech Spending Landscape

The global tech spending landscape is a complex and dynamic entity, with various regions and industries vying for dominance. According to recent data, the United States leads the way in terms of tech spending, accounting for a staggering 41% of the global total. This dominance is not limited to just tech spending, as the US also holds a significant share of the global AI software spend, with 46% of the market.

The European Tech Market

While the US may be leading the charge in terms of overall tech spending, the European tech market is showing signs of growth and resilience. In 2025, European tech spend is expected to grow by 5%, indicating a steady and sustained increase in investment.

Here’s a glimpse into the future of business and technology.

The Rise of GenAI

The emergence of GenAI, or General Artificial Intelligence, is transforming the business landscape. This new paradigm is characterized by the integration of multiple AI technologies, including machine learning, natural language processing, and computer vision. As a result, businesses can now leverage AI to automate complex tasks, enhance decision-making, and drive innovation. Key benefits of GenAI include:

• Improved efficiency and productivity
• Enhanced customer experience
• Increased competitiveness
• New revenue streams

Cloud Technologies: The Enabling Factor

Cloud technologies are playing a pivotal role in the adoption of GenAI. By providing scalable and flexible infrastructure, cloud services enable businesses to deploy AI models and applications quickly and efficiently. This, in turn, accelerates the development and deployment of AI-powered solutions. Key advantages of cloud technologies include:

• Reduced costs and increased agility
• Improved scalability and flexibility
• Enhanced collaboration and data sharing
• Better disaster recovery and business continuity

Cybersecurity: The Critical Component

Cybersecurity is becoming increasingly critical as businesses adopt GenAI and cloud technologies.

Forrester is an independent, global consulting firm that offers a wide range of services, including market research, strategy consulting, and IT service management. With a strong presence in North America, Europe, and Asia, Forrester has built a reputation for providing cutting-edge insights and analysis to help businesses make informed decisions. Forrester’s services are designed to address the complex challenges of the digital age, from customer experience to digital transformation, and from IT operations to cybersecurity. The firm’s research and advisory services are based on a rigorous methodology that combines data analytics, industry expertise, and collaborative engagement with clients. This approach allows Forrester to deliver actionable insights that drive business outcomes. Forrester’s clients include a wide range of industries, including technology, finance, healthcare, and consumer goods. The firm’s research and advisory services are used to inform strategic decisions, optimize operations, and drive growth. Forrester’s US Tech Market Forecast, 2024 to 2029, provides a comprehensive analysis of the US technology market, including trends, drivers, and opportunities. This forecast is based on Forrester’s proprietary research methodology and data analytics capabilities, and is designed to help businesses navigate the complex technology landscape. By providing a detailed analysis of the US tech market, Forrester’s forecast helps businesses make informed decisions about investments, partnerships, and innovation strategies. The forecast also includes recommendations for businesses looking to stay ahead of the curve in terms of technology adoption and innovation. The firm’s services are designed to address the complex challenges of the digital age, including customer experience, digital transformation, and cybersecurity.

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