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Expanding Reach in the Middle East and Beyond

**Partnership for Seamless Connectivity**

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A significant partnership has been forged between FreeMove Alliance, a leading global mobile telecommunications alliance, and du, a prominent provider of fixed, mobile, and digital services in the United Arab Emirates (UAE). This collaboration aims to provide seamless connectivity solutions to multinational customers (MNCs) across the UAE and beyond. The partnership will enhance FreeMove Alliance’s presence in the Middle East, enabling multinational companies to benefit from reliable and efficient mobile connectivity. This will be particularly valuable to MNCs that regularly operate in the region. ###

Enhancing Reach and Offering Value-Added Services

FreeMove Alliance’s expansion in the Middle East will allow du to offer its MNC customers access to one of the leading mobile networks and services in Europe and globally. This partnership will also provide du with access to the alliance’s tier-one operators in Europe and the USA, as well as its global network. FreeMove Alliance’s enterprise mobility solutions will provide du’s MNC customers with centralized management and extensive global business support. This will enable MNCs to optimize their mobile connectivity investments and enjoy seamless connectivity across different regions. ###

du’s Commitment to Providing Comprehensive Connectivity Solutions

Karim Benkirane, Chief Commercial Officer at du, expressed enthusiasm for the partnership, stating: “We are thrilled to join forces with FreeMove Alliance, marking a milestone in our journey to provide comprehensive global connectivity solutions. This partnership will help us enhance our service portfolio and strengthen our mission to serve the international business community with unparalleled telecommunications support.”

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About FreeMove Alliance

FreeMove Alliance is a mobile telecommunications alliance between Deutsche Telekom, Orange, TIM, and Telia. Established in 2003, the alliance serves as a mobile services hub that helps multinationals optimize their investment in mobile connectivity by offering global access to the most reliable networks through a central point of management. FreeMove Alliance promotes the power of global mobility by enabling collaboration between multinational companies and local operators. The alliance offers best-in-class connectivity across 90% of its footprint via its members’ award-winning networks, as well as streamlined commercial arrangements, dedicated account support, and value-added services in more than 125 countries. ###

About du

du is a leading provider of fixed, mobile, and digital services in the UAE. Through a digital-first approach powered by ultra-reliable fiber and 5G technology, du delivers bespoke solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. As a trusted digital telco enabler, du collaborates with a dynamic partner ecosystem to propel industries and society toward operational excellence. ###

Key Benefits for Multinational Customers

  • Access to the alliance’s tier-one operators in Europe and the USA, as well as its global network
  • FreeMove Alliance’s enterprise mobility solutions for centralized management and extensive global business support
  • Streamlined commercial arrangements, dedicated account support, and value-added services in more than 125 countries

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Conclusion

The partnership between FreeMove Alliance and du will enhance the connectivity solutions available to multinational customers in the Middle East and beyond. This collaboration will provide a seamless and efficient mobile connectivity experience, enabling MNCs to operate effectively across different regions. With this partnership, both FreeMove Alliance and du will further strengthen their positions as leading telecommunications providers in the region.

Key Points • Seamless connectivity solutions for multinational customers • Expansion of FreeMove Alliance’s presence in the Middle East • Enhanced reach and value-added services for du’s MNC customers

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Quote from Selma Avdagic Tisljar, General Manager of FreeMove Alliance

“We are very excited to welcome du as part of our alliance, a trusted partner that will help us strengthen our presence in the Middle East and ensure that our multinational customers enjoy seamless, top-notch mobile connectivity.”

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Quote from Karim Benkirane, Chief Commercial Officer at du

“We are thrilled to join forces with FreeMove Alliance, marking a milestone in our journey to provide comprehensive global connectivity solutions. This partnership will help us enhance our service portfolio and strengthen our mission to serve the international business community with unparalleled telecommunications support.”

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What Does This Partnership Mean for Multinational Customers?

The partnership between FreeMove Alliance and du will enable MNCs to benefit from reliable and efficient mobile connectivity. With access to the alliance’s tier-one operators in Europe and the USA, as well as its global network, MNCs will be able to operate effectively across different regions. FreeMove Alliance’s enterprise mobility solutions will provide centralized management and extensive global business support, ensuring that MNCs can optimize their mobile connectivity investments. ###

What’s Next for FreeMove Alliance and du?

The partnership between FreeMove Alliance and du marks an exciting milestone in their journey to provide comprehensive global connectivity solutions. With this collaboration, both organizations will further strengthen their positions as leading telecommunications providers in the region. MNCs will benefit from seamless and efficient mobile connectivity, while FreeMove Alliance and du will expand their reach and offer value-added services to their customers. ###

About FreeMove Alliance and du

FreeMove Alliance is a global mobile telecommunications alliance between Deutsche Telekom, Orange, TIM, and Telia. Established in 2003, the alliance serves as a mobile services hub that helps multinationals optimize their investment in mobile connectivity by offering global access to the most reliable networks through a central point of management. du is a leading provider of fixed, mobile, and digital services in the UAE. Through a digital-first approach powered by ultra-reliable fiber and 5G technology, du delivers bespoke solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. ###

Stay Connected

Stay up-to-date with the latest news and developments from FreeMove Alliance and du by visiting their websites at www.freemove.com and www.du.ae/business. ###

Get in Touch

For more information, please contact:

* Carolina Ramirez, Marketing Director at FreeMove Alliance

* [carolina.ramirez@freemove.com](mailto:carolina.ramirez@freemove.com)

* +41 22 344 34 34

* du

* [info@du.ae](mailto:info@du.ae)

* +971 4 439 8000

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About the Author

The author is a telecommunications industry expert with extensive experience in writing about the latest trends and developments in the sector. With a deep understanding of the complexities of the industry, the author provides insightful and informative articles that help readers stay up-to-date with the latest news and developments.

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