Expansion of Leadership Team in Middle East and Africa
Global enterprise software company IFS has announced the appointment of Rahul Misra as Senior Vice President and Managing Director for the Middle East and Africa (MEA). In this new role, Misra will lead the company’s growth strategy across key MEA markets, scale the company’s regional presence, strengthen strategic partnerships, and elevate the customer experience.
- Key Responsibilities
- Lead IFS’s growth strategy across key MEA markets
- Scale the company’s regional presence
- Strengthen strategic partnerships
- Elevate the customer experience
Rahul Misra brings over 25 years of experience in driving transformation, fostering high-performance teams, and leading enterprise growth across the Middle East and Africa. Most recently, he held senior leadership positions at Oracle, where he led the Cloud Applications business across the Gulf and South Africa.
- Key Achievements at Oracle
- Consistent double-digit growth of the Cloud Applications business
- Driving significant industry and regional transformation
“IFS is entering a defining phase of its journey—crossing €1 billion in ARR and experiencing exceptional momentum in the adoption of IFS.ai. The Middle East and Africa is a region full of promise, where visionary national programs like Saudi Arabia’s Vision 2030, the UAE’s innovation-led economic transformation, and the continent-wide infrastructure acceleration in Africa are creating powerful tailwinds for digital and industrial innovation.” — Rahul Misra, SVP & Managing Director, Middle East and Africa
Rahul Misra’s appointment marks an important milestone in IFS’s expansion in the MEA region. The company is well-positioned to capitalize on the region’s growing demand for digital transformation solutions, with its strengths in Enterprise Asset Management, Service Management, and Cloud ERP—underpinned by IFS.ai.
| Key Strengths of IFS in MEA | Key Markets in MEA |
|---|---|
| Enterprise Asset Management | Saudi Arabia, UAE, South Africa |
| Service Management | Utilities, Construction, Engineering, Aerospace & Defense |
| Cloud ERP | Oil and Gas, Industrial Manufacturing |
The appointment of Rahul Misra is a testament to IFS’s commitment to delivering exceptional customer experiences and driving growth in the MEA region. With his deep expertise and regional insight, Misra is well-equipped to lead IFS’s expansion and success in the region.
“We are thrilled to welcome Rahul Misra to the IFS leadership team. The Middle East and Africa represents one of our most strategic growth regions globally, with nations like Saudi Arabia and the UAE leading ambitious national transformation agendas and infrastructure development across Africa gaining rapid momentum,” said Hannes Liebe, President for APJMEA at IFS.
“Rahul’s deep expertise, regional insight, and strong leadership make him the ideal choice to lead this exciting next chapter. We are excited to work with our customers and partners to deliver meaningful outcomes and set new benchmarks for success,” added Misra.
Mehmood Khan, who will transition into a broader executive role as Vice President, Install Base and Success for APJMEA, will step down from his position as Managing Director for MEA after six successful years of leading the region’s growth and success.
“We thank Mehmood for his outstanding contributions and leadership.
